“However beautiful the strategy, you should occasionally look at the results.”
Whether you’re struggling with marketing for your company or about to launch a new product or service, a simple, concise marketing plan can make all the difference. Your marketing plan will detail the 5 W’s and perhaps most importantly, the HOW – what marketing tactics will you use to acheive your goals and how will you evaluate the results? Taking ACTION is key!
Elements of Your Marketing Plan
Who is your target market?
What is their need and how do you address it with your products and services?
Where does your target market go for information on the products and services you sell?
Why are your products and services best suited to address customer requirements? What is your USP (unique selling point)?
How can you best reach your target market with your message? And, how will you measure your results?
When? What is the timing of your marketing efforts?