Grow your business with promotional products!

Have you considered using promotional products to market and grow your business? For the past 5 years we have focused on helping customers effectively use high quality promotional products to support their marketing objectives, and we are pleased to put that experience to work for you...

What are your 2012 marketing goals for your business?

If your marketing goals include growing your mailing list, getting more qualified leads and/or getting more customers, here are some ideas and tips for using promotional products as an effective marketing tool for your business. Promotional products are just one aspect of the marketing support we provide to our customers; our number one goal is always to make strategic recommendations for the best use of your marketing budget that will support your marketing objectives.

Not just giveaways!

Promotional products are what some call giveaways, gimmes, chatchkes, freebies – those fun and sometimes cheesy items we put our logos on to get attention for our business.

FIRST, here’s how NOT to use promotional products… "OMG, I have an event in 2 weeks, I’ve gotta have something to give away at my table!" Or, you have a “bag stuffing” opportunity for an event and you think taping a mint to a business card is a great idea. Has that led to any business for you in the past? We do not recommend bag stuffing or handing out literature at events - with the exception of a great business card – IT GETS THROWN AWAY 80% of the time, maybe more. You need something memorable as well as a reason to get information from those interested in your products and/or services so you can follow up afterwards.

So, now for the tips on how to do it right… Before considering promotional products, there are some basics you should have firmly in place...

1. Branding
2. Marketing strategy; what objective(s) are you trying to accomplish?
3. Website, blog or facebook page – better yet a landing page (like this one): someplace to send them where exactly the information they are looking for is ready to go.

Our top tips to help you use promotional products strategically to grow your business…

1. Make it Relevant
2. Quality Counts
3. Think Strategically – Get Something in Return
4. Make it Useful
5. Don’t Discount – Give a Promotional Incentive Instead!
6. Reward your Referral Base
7. Engage Your Customers – Create Brand Champions
8. Raise Money for Causes!

Our promotional product website includes thousands of great items that can be imprinted with your customers' artwork; however if you do not see what you're looking for, let us know! We have lots of other resources available to us. 

• Since every order is custom, pricing on keypromotions.biz should be considered budgetary only and typically includes only basic imprinting.
• What is your budget, quantity and timing? Are you just starting to look or do you have an event in 2 weeks?
• If at all possible please e-mail us your artwork in vector format in advance so we can evaluate and advise any concerns about reproducing the artwork on promotional items.
• Once we have the above details we would be happy to provide price proposals.
• Upfront payment by credit card is required for your first order; we will extend credit after that on a case-by-case basis.
• We LOVE helping non-profit organizations with their promotional items and offer a generous donation back to the organization when they place an order with us. 

Please contact me by e-mail if you have questions or require additional information. I am also happy to discuss your potential upcoming projects and throw around some ideas!

Sincerely,

Dana Baedke
Director of Ideas

Key Marketing & Promotions