Last week, promotional product supplier IClick blew me away with their social media marketing. I told the story to Jen Phillips April, and being the Philly Social Media Maven, she had to post it immediately. Thanks Jen :). More from me below her post...
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Guest Blog by Jen Phillips April, connected to us through the one and only Women's Business Forum of Bucks County.
Visit Jen's website
Dana Baedke of Key Marketing & Promotions recently shared a story with me that illustrates how one business is setting itself apart through it’s use of social media. Dana sells 1000’s of promotional products—pens, notepads and the like. She works with dozens of vendors to fulfill her clients’ needs.
Recently, she “liked” a vendor’s business page on FB because she felt they were offering valuable information in their updates.
Here’s where her story surprised and delighted both of us.
by Jay Baer and Amber Naslund. Jay spoke and he compared the effects of social media on the way we communicate in business to the revolutionary changes brought about by the telephone and the fax machine. In short, social media must be adopted by everyone because consumers will demand it.
The fundamental question that should drive all of your marketing efforts is this: Where do your customers – and more importantly your potential customers – go for information when they are seeking the products or services you offer? Over the past four plus years since I started my business I have been surprised over and over again how few small to mid-sized companies are able to do a decent job answering this question. In my previous life as a corporate marketing communications director, I was constantly on a quest to answer this question so I could budget wisely and get the best return for the company's marketing investment.
Promotional products
