Women in Business

Coca-Cola's seven rules for building a mega-brand in social media

Submitted by Dana Baedke on Fri, 10/19/2012 - 06:47

I just read a great blog post by Pattie Sellers, Editor-at-Large for Fortune, "Coke's Facebook expert on how to build a "social" brand." Sellers' blog, Postcards, is about how power players lead and manage others and navigate their careers, mainly women (love this!!).

Mastering A Million

Submitted by Dana Baedke on Tue, 12/06/2011 - 07:59

I read somewhere recently that the majority of women business owners earn less than $30,000 per year and that very few take their business to the $1 million revenue mark. These statistics make me nuts. If you know me, you know I am REALLY passionate about women succeeding in their businesses and the fact that I like to put my goals out there. So here it goes: I plan to break into that small percentage of $1M women-owned businesses. And, I think that just saying this – publicly – is going to help me get there; now I'm accountable to you ;).

Thankful

Submitted by Dana Baedke on Thu, 11/24/2011 - 12:09

I swore I would not do anything "official business" today, but one thing I've learned is that when inspiration hits, it's a good idea to jump on it! 

Nearly 4 years ago I put "fitness" in my bullseye, which for me meant getting off my ass and getting in shape, no more excuses. My youngest was 4 at the time and I could only milk the 10 lb 10 oz baby excuse (really!) for so long.

Remarkable Social Media Marketing

Submitted by Dana Baedke on Thu, 10/06/2011 - 11:08

Last week, promotional product supplier IClick blew me away with their social media marketing. I told the story to Jen Phillips April, and being the Philly Social Media Maven, she had to post it immediately. Thanks Jen :). More from me below her post...

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Guest Blog by Jen Phillips April, connected to us through the one and only Women's Business Forum of Bucks County.

Visit Jen's website

Dana Baedke of Key Marketing & Promotions recently shared a story with me that illustrates how one business is setting itself apart through it’s use of social media. Dana sells 1000’s of promotional products—pens, notepads and the like. She works with dozens of vendors to fulfill her clients’ needs. 

Recently, she “liked” a vendor’s business page on FB because she felt they were offering valuable information in their updates. 

Here’s where her story surprised and delighted both of us. 

Get Your CEO On

Submitted by Dana Baedke on Sat, 07/16/2011 - 09:49

I love the phrase "Get Your CEO On" - the post below post from DailyWorth is just what I needed to get some clarity on how to get my CEO on; thanks DailyWorth! At the end of the post they inspire you to "suit up" and name three ways you can get your CEO on. Here are my three:

  1. (insert humor)... Get over myself! Understand that I cannot and should not do everything myself in order to be a successful leader and grow my business.
  2. Become an excellent manager of people - delegate and motivate them to do a great job.
  3. Choose the biggest chunk of work I am doing that I should be MANAGING, and hire someone to do it - right now.

Source: Daily Worth (http://s.tt/12PYI)

 

Put Your Goals in the Bulls-eye

Submitted by Dana Baedke on Thu, 06/16/2011 - 04:47

In 2008, when Key Marketing was just a year old, I helped the Women’s Business Forum plan and run the 2nd annual IDEAS Expo. We were fortunate to have Lynn Doyle as our keynote speaker, and I have been eager to tell this story – to Lynn and to anyone that might benefit from it – since it has been life-changing for me. Initially I took it to heart for my personal goals, and now three years later, Lynn’s advice is having a direct impact on my business success.

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