Graphic Design

BRANDS ARE NOT...

Submitted by Dana Baedke on Fri, 10/05/2012 - 05:59
This is a fantastic, inspiring video... they say BRANDS ARE NOT... a logo, marketing, advertising, corporate identity, then they proceed to use logos throughout the video to represent successful brands. So, we respectfully disagree on that point. BRANDING IS all of these things and these things are critical however the point they make beautifully is that BRANDS ARE confidence, passion, belonging and a unique set of values that belong to an organization and those it serves. All of these things must go together to create a remarkable brand.

Thinking About Re-designing Social Media Icons?

Submitted by Dana Baedke on Thu, 07/07/2011 - 07:43

Do you love the clever graphic treatment of Facebook™, LinkedIn­®, Twitter®, YouTube™ and other social media trademarks that some companies have on their websites?

So What’s Vector Art Anyway?

Submitted by Dana Baedke on Sun, 06/26/2011 - 16:36

You’ve got a logo and need some graphic design work done… your new website, a brochure, whatever is at the top of your marketing priority list. The first thing your graphic designer asks for is your logo in ‘vector’ format – what the heck is vector format, you ask? To put it simply, vector artwork consists of lines and curves, while most graphic file types you might be familiar with – such as .gif, .jpg, .bmp or .tif – are all ‘bitmap’ images which consist of small squares or ‘pixels’ of color to make up the image.

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