You’ve got a logo and need some graphic design work done… your new website, a brochure, whatever is at the top of your marketing priority list. The first thing your graphic designer asks for is your logo in ‘vector’ format – what the heck is vector format, you ask? To put it simply, vector artwork consists of lines and curves, while most graphic file types you might be familiar with – such as .gif, .jpg, .bmp or .tif – are all ‘bitmap’ images which consist of small squares or ‘pixels’ of color to make up the image.
